Canadian post-hardcore quartet Rarity release video for 'OKAY'
Canadian post-hardcore band Rarity have released a video for 'OKAY', which was released as a double single alongside 'Keep It To Yourself' earlier this year. The tracks are a taste of what's to come from the band's eagerly awaited, yet-to-be-revealed third album, due later this year via New Damage Records.
Check out the video for 'OKAY' here: https://youtu.be/3EtlXgyEvkA
Stream 'Keep It To Yourself' and 'OKAY' here: https://raritystream.com/ndrd208
Drummer Evan Woods comments:
“We knew immediately after writing the song 'OKAY' that this was the video we had to make. Proudly self-produced and possibly our craziest idea yet, we piled into the back of a tractor trailer and gave the highway the best performance of its life.”
Watch the video for 'Keep It To Yourself' here: https://youtu.be/uhR0r1axElk
Originally uniting in 2014, the members of Rarity started touring straight out of high school and quickly amassed an avid following. In 2015, the Hamilton, ON-based outfit dropped their debut EP, Alive in Your Eyes, featuring the breakout single 'Anne Hathaway' and showcasing a mature blend of buoyant pop-punk and intricate post-hardcore that belied their relative youth.
A critically-acclaimed full-length, I Couldn’t Be Weaker, came the next year and, with fan-favourites like 'Stranger' and 'Exhale', proved the band’s quick rise to prominence was well-earned. Rarity saw their stock soar to impressive heights with high-profile tours and festival slots and, for a while, it seemed that they were unstoppable.
But then, in 2017, the band watched as their foundation started to weather and crumble. They faced a cesspool of legal struggles, illnesses, strained relationships, and the departure of two founding members. That left drummer Evan Woods, singer Loeden Learn, and guitarist Adam Clarke with some difficult decisions.
It would’ve been easy to throw in the towel – and they almost did – but self-doubt, strain, and conflict soon spurred unbridled creativity and Rarity, augmented by the addition of bassist Cole Gardner in 2018, realised there was plenty to fight for.
The band emerged in 2019 with their critically praised comeback record The Longest Lonesome, which was still rooted in accessible, hook-laden melodies, but with a sharper edge and more potent distillation of their various influences – from metal and hardcore to pop-punk, alternative, and much in between.
Now, Rarity look forward to starting their next chapter in 2024, re-energised and with a new found wealth of creativity, as they continue to carve their own niche in the pop-punk/post-hardcore scene.
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