Capital Artist Group launches Passion Eight Records, announces roster including Eat Your Heart Out, Days to Waste, Shallow Truths, BESTIES & More
Capital Artist Group celebrates its partnership with The Orchard/Sony by today unveiling its newly established label Passion Eight Records.
“This is something that has been in the pipeline for a while” says Capital owner Daryl Pryor. “Since Capital’s inception in 2015 I’ve always wanted to build a company that truly represents what we do, and having the amazing opportunity to partner up with a powerhouse like The Orchard was really a no brainer when the idea was put on the table.” Capital teamed up with The Orchard in late 2022 after a number of its management clients found themselves free from contractual obligations with their original homes. “We soon realised that we had a great opportunity to create something special after a number of our clients had been released from their current deals in one way or another. It gave us a platform to help grow their businesses in a way that they hadn’t had before, by actually having full control over their music.” Daryl continues “With Passion Eight we are excited to grow the brand, and work with artists in a way that we haven't had the chance to in the past.”
View the full roster here: http://www.passioneight.co/artists
The launch of Passion Eight additionally brings expansion within the team. Marianna Baptiste joins as the company's Social Media and Marketing Manager, Shaun Brady heads up Capital’s Public Relations and General Management. Also in the team is Georgia Chard, D2C & Product Manager. “I have been a fan of this industry since I was a shaggy haired, skinny-jean-wearing kid getting crushed in mosh pits. To be involved in something like Passion Eight, and be around people who are just as passionate as I am about this ever-shifting industry is a wonderful blessing.” Says Shaun. Included on the Passion Eight roster are current management clients Eat Your Heart Out, Skyler Acord & BESTIES, alongside new artists Days to Waste, Darkmatter, and Shallow Truths.
“My two main passions in life are music and fashion, so working with Daryl and the team at Passion Eight as product manager has allowed me to pursue something I love & in a creative based industry that I’m invested in,” explains Georgia. “Being involved at the start of the label is exciting for me as I get to both develop myself in this role and help Passion Eight and their roster achieve great things.”
Fans can expect a plethora of music this year, with releases in the pipeline for Between You & Me, Skyler Acord, Days To Waste, Shallow Truths, GLU, BESTIES and more. “I started as a fan and that’s really where my passion for this comes from.” states Marianna. “I love being a part of the bigger picture, watching projects come into fruition, creating communities and fan experiences with bands and musicians to pay homage to the communities I came from that sparked the love I have for music and the work we do today."
Connect with Passion Eight:
https://www.instagram.com/passioneightrecords
https://www.tiktok.com/@passioneightrecords
https://twitter.com/passioneightrecords
https://www.facebook.com/passioneightrecords
https://www.youtube.com/channel/UCsv7EiN7BQrrDjW7LL2XIrw