Hold Tight expands: Seth Werkheiser joins as freelance email marketing executive

Hello!

At Hold Tight we pride ourselves on always offering our clients the best range of approaches to music media and marketing. Being ahead of the curve enough that the curve is a mere blip over our shoulders.

The music media landscape – especially with the last couple of years of tumult – is ever-changing. An ever-changing landscape means you need to adapt and adopt new approaches or risk falling behind.

Over the last couple of years we’ve developed a variety of flexible offerings, including approaching newer media (YouTube reactionaries, Twitch streamers) and building our digital marketing wing – headed up by our legendary Darren Gosling.

The next natural step was to build email marketing into our marketing operation, so allow me to introduce the lovely Seth Werkheiser, who’s joined us as a freelance email marketing executive.

Seth might already be a known face to some of you. He’s been writing about music since 2001 and co-founded Noisecreep in 2008. He’s behind the commendable Metal Bandcamp Gift Club and – along with Hold Tight – works with MNRK Heavy (formerly eOne Heavy), and leading US PR agencies.

You’ll be hearing plenty more about this and other subjects over the next wee while – including why we advocate email marketing for basically all our clients who take their fanbase seriously – but for now,

Hold Tight,

Matt